I moved to Chicago after college to "experience the city" and never left. Spent the early part of my career working in small direct marketing agencies. That early "junk mail" experience as an art director led to eventually starting a successful freelance business.
I am an advertising and marketing professional with a background in consumer and business-to-business segments across financial services, retail, non-profit and enrollment management for agencies, non-profits and educational institutions.
I pride myself on being a strong listener, a collaborative team leader and a creative partner. I strive to deliver innovative strategies, solutions, and excellent client services for complex, integrated programs across multiple channels.
I’m inspired by new challenges, provide valuable thought leadership and maintain high standards of excellence to set and implement a strategy. I help guide the creative process, consistently make businesses grow and improve revenue and client relationships.
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Creative Director
Owner of my own business for let’s just say, “a lot of years”. Received most of my early art direction and direct marketing training on the job. Began as a production artist and project manager – promoted to art director, senior art director and associate creative director. Launched my own freelance business with a passion for new projects and the opportunity to learn from a plethora of talent in multiple mediums and environments.
Excellent interpersonal and sales skills with a proven track record of ensuring teams meet deadlines and win clients. As a creative director and marketing professional, my background includes work in Consumer and B2B segments across financial services, airlines, retail, pharma, telecom, non-profits, and educational institutions as a member of creative teams and as the owner of my own creative services business.
Creative Direction • Concepting • Ideation • Project Management • Art Direction • Copywriting • Digital Content • Brand Identity • Event Planning • Decks/Presentations • Editing • Social Media • Production • Web & Mobile • Scriptwriting • Production • POP / OOH / Packaging • Strategic planning • Video directing • Experiential • Infographics • Social Media management
Client work includes: Visa, MasterCard, Discover, Capital One, Bank of America, Southwest Airlines, Sears, Sprint and numerous small businesses and non-profit organizations.
CORE COMPETENCIES
• Highly effective design and copy solutions across multiple mediums.
• Improves processes, procedures and team collaboration.
• Write and design creative briefs and workshops for ideation sessions
• Partners to deliver innovative strategies and solutions
• Collaborative team leader/member and mentor young creatives, managed creative teams including giving evaluations and setting goals for individuals.
• Grows revenue and develops/maintains client relationships and consistently builds business.
• Defines and summarizes clients’ concerns/goals into actionable and manageable items.
[Career Highlights]
• Successfully set up and managed new departments and start-up agencies.
• Wrote and produced “Fund a Need” videos.
• Developed marketing to raise $8M for new school addition.
• Launched multiple financial products including several co-branded credit cards.
• Event planning, promotion and day-of-production management including live auction events with a consistent increase in funds raised.
• Directed multiple campaigns producing record results including Sears credit “control” DM package (Champion from 1995 – 2001).
• Launched Annual Fund for elementary school generating 90% participation and 135% of goal in the first year.
Owner, Creative Director
Creative Solutions, Chicago,
Provide comprehensive client services from concept to final product. Utilize additional creative resources as needed. Proven track record of smooth and consistent project management.
Archdiocese of Chicago, Office of Catholic Schools: Enrollment manager / Workshop and Webinar Developer and Presenter in addition to the above. 2014-2016
Shred415 Fitness Studios: Marketing consultant providing strategic and creative direction to growing fitness franchise business. 2019-2020
Associate Creative Director, Senior Art Director, Art Director
Brann Worldwide, (currently Havas Worldwide), Chicago, IL
• Preferred agency account team creative person for being the “most account (sales) like”.
• Creative representative chose to make presentations. Worked closely with financial services client to review and rectify the “production process”.
TargetCom, Inc., Chicago
Izquierdo Marketing Design, Chicago, IL
Apple Vacations, Chicago, IL
B.A. in Journalism and Mass Communication
The University of Iowa, Iowa City, IA
[affiliations]
Concern Worldwide, U.S.
Lincoln Park Community Shelter, Chicago
Pi Beta Phi Fraternity
[skills]
Expert in Adobe Creative Suite