Idea – Provide creative concepts to venture capitalists to illustrate business plan and intended launch of men's online skincare business (think Harry's). Start-up provided strategy brief and collaborated in process presenting several conceptual website ideas.
Challenge – With an evolving business strategy idea, my concepts were instrumental in gaining essential funds to take the business to the next level. We needed to hit all marks, strategy, online experience and design. The business is currently online and building market share.
Client – Anonymous
Role – Strategy, online experience, copywriting, art direction and digital design